Cereal Swindle

A report released by the Cornucopia Institute has stirred controversy in the natural foods marketing arena by highlighting abusive marketing practices by some of the world’s biggest breakfast cereal manufacturers. In some cases companies such as Kellog’s, Quaker Oats (Pepsico), Barbara’s Bakery and Whole Foods Market are selling products contaminated with toxic agrichemicals and Monsanto’s genetically engineered organisms while promoting them as ‘natural.’

The report, “Cereal Crimes: How ‘Natural’ Claims Deceive Consumers and Undermine the Organic Label–A Look Down the Cereal and Granola Aisle,” explores this growing deception trend designed to lure health-conscious consumers and their shopping dollars.

For more information on the cereal swindle, visit www.cornucopia.org

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