Pink marketing

We’re barely half-way through 2011’s Breast Cancer Awareness Month and most of us in the nutrition industry are already sick of the pink marketing.


Because the Pink campaign is more about selling mammograms and pharmaceutical chemicals than it is about bringing “awareness” to the root causes of breast cancer. Moreover, the Pink Campaign does much to malign anyone who opts for natural treatment of breast cancer, while promoting conventional medicine as the only viable option. In this regard, the campaing does little to build genuine “awareness” and, instead, becomes a mouthpiece for allopathic medicine and pharmaceutical companies.

If you find this to be a stretch, consider that National Breast Cancer Awareness Month was created in 1985 by Zeneca Group, a pharmaceutical sibsidiary or Imperial Chemical Industries.

To learn more, read The Dark Side of Breast Cancer Awareness Month at GreenMedInfo.

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